Hello, I set up the company in March 2020 as I noticed an opportunity to provide a world class full service marketing consultancy for individuals and organisations from Newry City. I have recruited the current team and will be adding specialist/ experience as we grow.
From an early age I knew I wanted to work with brands. My family have been involved in the drinks trade for over 100 years. The name Silverwood comes from a townland just outside Lurgan, Co. Armagh where my Grandparents set up home in the 1940s. They had 11 children and many of whom have been involved in growing businesses and brands.
After graduating in 1999, with a Communication, Advertising and Marketing degree from the University of Ulster, Jordanstown, I worked in Cadbury’s based in London. These seven years have strongly influenced my values and business ethos. Cadbury were market leaders and acted as such. They truly valued their staff, customers, suppliers and local community. They were the ultimate brand builders.
In 2006, I moved to Newry to become Marketing Director of a leading car accident management firm. In addition, I have led and managed highly successful campaigns for a group of companies.
As we enter a new decade, I felt it was time to set up my own venture. It will allow me to mix my four main interests family, business, sport and charity. In particular causes that help young people, those that help people at times of great need and those that help unite communities.